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Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.

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Email marketing is one of the most effective ways to reach and engage your audience. In fact, the importance of email marketing is so great that we recommend most businesses develop a plan for implementation by 2020.Email is a big part of our lives as professionals, individuals, and, yes, even consumers.