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Pay-per-click ads provide more value than just getting your brand at the top of the SERP. Google is the most popular search engine and receives the most traffic. 

 

PPC allows you to get your brand out there and draw more people to your site as the organic results are growing. PPC can also help raise the organic results as time goes on. PPC directs the right customers at the right time to your ads. This is one of the most powerful tools you could use to get your brand out there and get the income you want.